{"id":2793,"date":"2023-07-27T06:00:00","date_gmt":"2023-07-27T04:00:00","guid":{"rendered":"https:\/\/cieib.es\/?p=2793"},"modified":"2023-07-26T11:21:48","modified_gmt":"2023-07-26T09:21:48","slug":"que-shi-amaga-rere-les-sigles-asics","status":"publish","type":"post","link":"https:\/\/cieib.es\/?p=2793","title":{"rendered":"Qu\u00e8 s&#8217;hi amaga rere les sigles d&#8217;una coneguda marca de cal\u00e7at esportiu?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En anteriors ocasions ja hem tractat dels <strong>aspectes comercials de l&#8217;esport<\/strong>. Avui, i sense \u00e0nims de fer-ne publicitat, farem avinent una curiositat m\u00e9s sobre el binomi. De tots \u00e9s coneguda l\u2019expressi\u00f3 llatina <strong>Mens sana in corpore sano<\/strong>, provinent de les <strong>S\u00e0tires<\/strong>, degudes a <strong>Juvenal<\/strong>. Id\u00f2, hi ha una marca comercial que ens ofereix una adaptaci\u00f3 de la referida expressi\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abans, per\u00f2 hem de parlar d&#8217;un empresari japon\u00e8s i de la seva primera aventura en la fabricaci\u00f3 de cal\u00e7at esportiu. Fundada el 1949 per <strong>Kihachiro Onitsuka<\/strong>, veter\u00e0 militar que va decidir aventurar-se al negoci del, Onitsuka va comen\u00e7ar a fabricar cal\u00e7at per als millors atletes sota el nom comercial <strong>Onitsuka Co<\/strong>. Aquesta empresa va comen\u00e7ar sent petita, amb nom\u00e9s uns quants empleats, i al principi es dedicava a fabricar espardenyes de <strong>b\u00e0squet<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per donar a con\u00e8ixer la marca, Onitsuka es va inspirar en un <strong>plat d&#8217;amanida de pop<\/strong>. Aix\u00ed, va comparar l&#8217;adher\u00e8ncia de la sabata amb el poder de succi\u00f3 d&#8217;un tentacle de pop. Amb aquesta for\u00e7a, la sabatilla va permetre als atletes potenciar-ne el joc. Es va anomenar <strong>Onitsuka Tiger<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb el decurs dels anys, Onitsuka Co. es va fusionar amb <strong>GTO Co. i JELENK Co.<\/strong> el <strong>1977<\/strong>. Despr\u00e9s de la fusi\u00f3, l&#8217;empresa va passar a denominar-se oficialment <strong>ASICS<\/strong>. I ara arriba la curiositat: qu\u00e8 volen dir aquestes sigles?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ASICS correspon a les sigles d&#8217;<strong>Anima sana in corpore sano<\/strong>, l\u2019expressi\u00f3 llatina de la qual parl\u00e0vem en l\u2019encap\u00e7alament del text, i que es tradueix com <strong>una ment sana en un cos sa<\/strong>. Aquesta filosofia es va convertir en un llegat que continua sent una part essencial de la marca fins avui. (CIEIB)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/cieib.es\/wp-content\/uploads\/2023\/07\/kihachiro-onitsuka-ASICS-founder-1024x394.jpg\" alt=\"\" class=\"wp-image-2795\" srcset=\"https:\/\/cieib.es\/wp-content\/uploads\/2023\/07\/kihachiro-onitsuka-ASICS-founder-1024x394.jpg 1024w, https:\/\/cieib.es\/wp-content\/uploads\/2023\/07\/kihachiro-onitsuka-ASICS-founder-300x116.jpg 300w, https:\/\/cieib.es\/wp-content\/uploads\/2023\/07\/kihachiro-onitsuka-ASICS-founder-768x296.jpg 768w, https:\/\/cieib.es\/wp-content\/uploads\/2023\/07\/kihachiro-onitsuka-ASICS-founder-1536x591.jpg 1536w, https:\/\/cieib.es\/wp-content\/uploads\/2023\/07\/kihachiro-onitsuka-ASICS-founder.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Kihachiro Onitsuka<\/strong>, fundador de la que amb el temps seria la mundialment coneguda <strong>ASICS<\/strong>.<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En anteriors ocasions ja hem tractat dels aspectes comercials de l&#8217;esport. Avui, i sense \u00e0nims de fer-ne publicitat, farem avinent una curiositat m\u00e9s sobre el binomi. De tots \u00e9s coneguda l\u2019expressi\u00f3 llatina Mens sana in corpore sano, provinent de les S\u00e0tires, degudes a Juvenal. Id\u00f2, hi ha una marca comercial que ens ofereix una adaptaci\u00f3<\/p>\n<div class=\"tech_read_more\"><a href=\"https:\/\/cieib.es\/?p=2793\">Read More<\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2793","post","type-post","status-publish","format-standard","hentry","category-esport-en-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 s&#039;hi amaga rere les sigles d&#039;una coneguda marca de cal\u00e7at esportiu? - Centre d\u2019Interpretaci\u00f3 de l\u2019Esport de les Illes Balears<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cieib.es\/?p=2793\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 s&#039;hi amaga rere les sigles d&#039;una coneguda marca de cal\u00e7at esportiu? - Centre d\u2019Interpretaci\u00f3 de l\u2019Esport de les Illes Balears\" \/>\n<meta property=\"og:description\" content=\"En anteriors ocasions ja hem tractat dels aspectes comercials de l&#8217;esport. 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