{"id":3849,"date":"2025-06-11T06:00:00","date_gmt":"2025-06-11T04:00:00","guid":{"rendered":"https:\/\/cieib.es\/?p=3849"},"modified":"2025-06-11T08:54:05","modified_gmt":"2025-06-11T06:54:05","slug":"naranjito-1982","status":"publish","type":"post","link":"https:\/\/cieib.es\/?p=3849","title":{"rendered":"Naranjito, 1982"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fa unes setmanes s&#8217;acomplien els <strong>45 anys<\/strong> del naixement d&#8217;una <strong>icona<\/strong> relacionada amb l&#8217;<strong>esport<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Naranjito<\/strong> fou la <strong>mascota<\/strong> oficial del <strong>Mundial<\/strong> de <strong>Futbol<\/strong> de <strong>1982<\/strong>, celebrat a <strong>Espanya<\/strong>. Presentada oficialment el <strong>19 de mar\u00e7 de 1980<\/strong>, aquesta simp\u00e0tica <strong>taronja<\/strong> amb <strong>samarreta<\/strong> <strong>vermella<\/strong> de la selecci\u00f3 espanyola va ser creada per <strong>Jos\u00e9 Mar\u00eda Mart\u00edn Pacheco<\/strong> i <strong>Mar\u00eda Dolores Salto<\/strong>, membres de l\u2019<strong>ag\u00e8ncia<\/strong> sevillana <strong>Enedis<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El personatge va ser <strong>escollit<\/strong> entre <strong>diverses<\/strong> <strong>propostes<\/strong>, entre les quals hi havia un <strong>torero<\/strong> i un <strong>castell de focs<\/strong>, per\u00f2 finalment es va optar per una fruita t\u00edpica i representativa del pa\u00eds, especialment de la <strong>Mediterr\u00e0nia<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Naranjito<\/strong> es va <strong>adaptar<\/strong> tamb\u00e9 al <strong>format<\/strong> <strong>televisiu<\/strong> amb una s\u00e8rie d\u2019animaci\u00f3 titulada \u00ab<strong>F\u00fatbol en acci\u00f3n<\/strong>\u00ab, emesa per <strong>TVE<\/strong> entre <strong>1981<\/strong> i <strong>1982<\/strong>. En aquesta s\u00e8rie, Naranjito vivia <strong>aventures<\/strong> amb els seus <strong>amics<\/strong> (com <strong>Rodolfo<\/strong>, la <strong>c\u00e0mera<\/strong>, i suspenia els seus enemics) en un format pensat per a un <strong>p\u00fablic infantil<\/strong>, amb un to <strong>educatiu<\/strong> i <strong>divulgatiu<\/strong> del <strong>futbol<\/strong> i els <strong>valors<\/strong> <strong>esportius<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mascota esdevingu\u00e9 un <strong>aut\u00e8ntic<\/strong> <strong>fenomen de cultura popular a Espanya<\/strong> i, malgrat les <strong>cr\u00edtiques<\/strong> <strong>inicials<\/strong> per la seva <strong>simplicitat<\/strong>, ha quedat com una de les mascotes <strong>m\u00e9s recordades dels mundials<\/strong>. Va marcar un precedent en l\u2019\u00fas de mascotes amb personalitat pr\u00f2pia i va influir en la <strong>creaci\u00f3 de personatges similars<\/strong> en esdeveniments esportius posteriors. Encara avui, <strong>Naranjito<\/strong> desperta <strong>nost\u00e0lgia<\/strong> i \u00e9s un s\u00edmbol ic\u00f2nic de la d\u00e8cada dels vuitanta a l\u2019Estat espanyol. (CIEIB)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"1024\" src=\"https:\/\/cieib.es\/wp-content\/uploads\/2025\/06\/847100-709x1024.jpeg\" alt=\"\" class=\"wp-image-3852\" style=\"width:454px;height:auto\" srcset=\"https:\/\/cieib.es\/wp-content\/uploads\/2025\/06\/847100-709x1024.jpeg 709w, https:\/\/cieib.es\/wp-content\/uploads\/2025\/06\/847100-208x300.jpeg 208w, https:\/\/cieib.es\/wp-content\/uploads\/2025\/06\/847100-768x1110.jpeg 768w, https:\/\/cieib.es\/wp-content\/uploads\/2025\/06\/847100-1063x1536.jpeg 1063w, https:\/\/cieib.es\/wp-content\/uploads\/2025\/06\/847100.jpeg 1341w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><figcaption class=\"wp-element-caption\"><strong>Naranjito<\/strong>, la taronja simp\u00e0tica vestida amb l&#8217;<strong>uniforme<\/strong> de la <strong>selecci\u00f3 espanyola<\/strong>, va ser la <strong>mascota<\/strong> <strong>oficial<\/strong> del <strong>Mundial de Futbol de 1982<\/strong>, celebrat a <strong>Espanya<\/strong>.<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fa unes setmanes s&#8217;acomplien els 45 anys del naixement d&#8217;una icona relacionada amb l&#8217;esport. Naranjito fou la mascota oficial del Mundial de Futbol de 1982, celebrat a Espanya. Presentada oficialment el 19 de mar\u00e7 de 1980, aquesta simp\u00e0tica taronja amb samarreta vermella de la selecci\u00f3 espanyola va ser creada per Jos\u00e9 Mar\u00eda Mart\u00edn Pacheco i<\/p>\n<div class=\"tech_read_more\"><a href=\"https:\/\/cieib.es\/?p=3849\">Read More<\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,27],"tags":[],"class_list":["post-3849","post","type-post","status-publish","format-standard","hentry","category-art-i-literatura","category-futbol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Naranjito, 1982 - Centre d\u2019Interpretaci\u00f3 de l\u2019Esport de les Illes Balears<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cieib.es\/?p=3849\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naranjito, 1982 - Centre d\u2019Interpretaci\u00f3 de l\u2019Esport de les Illes Balears\" \/>\n<meta property=\"og:description\" content=\"Fa unes setmanes s&#8217;acomplien els 45 anys del naixement d&#8217;una icona relacionada amb l&#8217;esport. Naranjito fou la mascota oficial del Mundial de Futbol de 1982, celebrat a Espanya. Presentada oficialment el 19 de mar\u00e7 de 1980, aquesta simp\u00e0tica taronja amb samarreta vermella de la selecci\u00f3 espanyola va ser creada per Jos\u00e9 Mar\u00eda Mart\u00edn Pacheco i\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cieib.es\/?p=3849\" \/>\n<meta property=\"og:site_name\" content=\"Centre d\u2019Interpretaci\u00f3 de l\u2019Esport de les Illes Balears\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T06:54:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cieib.es\/wp-content\/uploads\/2025\/06\/847100.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1341\" \/>\n\t<meta property=\"og:image:height\" content=\"1938\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"msfont\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"msfont\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cieib.es\\\/?p=3849#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cieib.es\\\/?p=3849\"},\"author\":{\"name\":\"msfont\",\"@id\":\"https:\\\/\\\/cieib.es\\\/#\\\/schema\\\/person\\\/92b909ce1e31182e2dd3ceb8838d054d\"},\"headline\":\"Naranjito, 1982\",\"datePublished\":\"2025-06-11T04:00:00+00:00\",\"dateModified\":\"2025-06-11T06:54:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cieib.es\\\/?p=3849\"},\"wordCount\":283,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/cieib.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cieib.es\\\/?p=3849#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cieib.es\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/847100-709x1024.jpeg\",\"articleSection\":[\"ART, M\u00daSICA I LITERATURA\",\"FUTBOL\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cieib.es\\\/?p=3849#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cieib.es\\\/?p=3849\",\"url\":\"https:\\\/\\\/cieib.es\\\/?p=3849\",\"name\":\"Naranjito, 1982 - 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